Air Mauritius reveals new identity

On the 01-Jul-08, the airline completed the reconfiguration of all its medium and long haul aircraft and introduced a new two class cabin layout. New uniforms were launched in October. A revamped Kestrel Frequent Flyer program was earlier introduced in April. The airline has concurrently reinforced its international partnerships providing more destinations and providing increased frequencies to its passengers. The new version of its logo was a natural evolution in line with the airline’s quest for modernity, refinement and friendliness. 

Manoj R.K. Ujoodha, G.O.S.K., CEO of Air Mauritius said, “The Paille en queue has been associated with Air Mauritius since its creation. It symbolises the national airline in the hearts and minds of all Mauritians. This is why we decided to retain this icon and instill a new dynamism with the new look. The new logo and new visual identity recall the four stripes of our national flag as a clear demonstration of the strong bond which exists between the company and the country. This new visual identity will be progressively introduced on our aircraft and all our communication tools”.



(c) Centre for Asia Pacific Aviation. Date posted: 18-Nov-08


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