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India Aviation arrow SpiceJet selects Contract Advertising Agency

SpiceJet selects Contract Advertising Agency

18-Dec-2008
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SpiceJet selects Contract Advertising Agency
SpiceJet selected (12-Dec-08) Contract Advertising Agency as its Agency on Records. Contract comes on board next month and will work on a national mandate for refining the communication across all media including outdoor and online.

 

Sanjay Aggarwal, Chief Executive Officer, SpiceJet Limited said. "Our researches in the past have shown that brand SpiceJet has a good recall. However, we want to take it to the next level. We were looking for an agency that will be able to provide the right blend of strategic insight, cutting edge creative and innovative thinking and a passion to excel. We believe that Contract will be able to partner us best in this endeavor to position ourselves as the best LCC in the Indian skies."

Confirming the development Umesh Shrikhande, Chief Executive Officer, Contract Advertising (India) said "It is wonderful opportunity for Contract to partner the process of building brand SpiceJet. We are looking forward to this high flying journey. SpiceJet is a great brand for consumers who seek genuine value in their flying experience. And Contract is proud to be associated with SpiceJet.”


(c) Centre for Asia Pacific Aviation. Date posted: 18-Dec-08

 

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