Airline Code [ALK]
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SriLankan Airlines selected (17-Feb-09) IBS’ iFly Loyalty, a product line under its iFly solution suite, for handling its airline loyalty management system. The system went live at SriLankan Airlines after a successful transition from the Emirates Skywards program.
iFly Loyalty provides SriLankan Airlines with aspects of loyalty administration including program management, tier management, partner management and member management.
SriLankan Airlines’ Head of Worldwide Sales Mohamed Fazeel said, “SriLankan frequent flyer programme gives members so many ways to earn points. Travellers can earn points throughout their journey through our network of no less than ten globally reputed partners, among them are co-branded credit cards, airlines, hotels, spas, car rentals, and phone companies. It is extremely important to have the very best support system, and we are pleased to have IBS’ iFly Loyalty.”
Mr. V K Mathews, Chairman and CEO, IBS Group, said, "Loyalty Programs have become one of the most important marketing tools in the industry and continue to grow. iFly is a new generation IT solution developed specifically for the evolving airline industry, and will set new standards in the market. It is estimated that 5 to 6% of an airline’s revenue can be attributed to a successful frequent flyer program. We see a substantial market demand for the product. With rising air fares, iFly Loyalty will help retain the customers of SriLankan as the profitability of the airlines business depends on them. We look forward to a long-standing partnership with them.”
(c) Centre for Asia Pacific Aviation. Date posted: 18-Feb-09
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SriLankan Airlines selects IBS’ iFly Loyalty to manage loyalty system 
